Bolthouse Farms, a Campbell’s subsidiary, is on a tear with new product introductions. Last month we wrote about their new salad dressings. Today – a new line of beverages called summertime smoothies. Here’s the marketing pitch for the Amazing Mango smoothie which has “3 and 3/4 servings of fruit“:
Made with 100% fruit, our Amazing Mango® Smoothie puts the spotlight on Mother Nature’s natural solo artist. Packed with mango and the antioxidant power of vitamins A and C, the word ‘amazing’ really is putting it lightly. But we’re humble, so.
Sounds wonderful, right?
The Food and Drug Administration is making another attempt at regulating electronic cigarettes and other tobacco products.
On Thursday, the agency proposed rules that call for strict regulation of electronic cigarettes, cigars, pipe tobacco, nicotine gels, water pipe tobacco and hookahs. Currently, the FDA only has regulatory authority over cigarettes, smokeless tobacco and roll-your-own tobacco.