Bolthouse Farms, a Campbell’s subsidiary, is on a tear with new product introductions. Last month we wrote about their new salad dressings. Today – a new line of beverages called summertime smoothies. Here’s the marketing pitch for the Amazing Mango smoothie which has “3 and 3/4 servings of fruit“:
Made with 100% fruit, our Amazing Mango® Smoothie puts the spotlight on Mother Nature’s natural solo artist. Packed with mango and the antioxidant power of vitamins A and C, the word ‘amazing’ really is putting it lightly. But we’re humble, so.
Sounds wonderful, right?